This post contains a listing of Nike, Inc. sponsorships. Nike pays top professional athletes in lots of sporting activities to utilize their items and promote as well as advertise their technology and also design. Nike's initial professional athlete endorser was Romanian tennis gamer Lie Wastage. The first track endorser was runner Steve Fontaine. Fontaine was the prized student of the business's founder, Bill Bower man, while he coached at the College of Oregon. Today, the Steve Fontaine Building is named in his honor at Nike's home office. Nike has actually likewise funded numerous various other successful track and also area professional athletes throughout the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian COE. The finalizing of basketball gamer Michael Jordan in 1984, with his succeeding promo of Nike over the program of his career, with Spike Lee as Mars Blackman, showed to be one of the largest increases to Nike's attention and sales. Nike is a sig